About Us

🎨 NICETY Brand Story

1️⃣ Our Beginning — A Quiet Afternoon

NICETY was born on an ordinary weekend afternoon.
It didn’t begin with a grand vision, but with a series of small frustrations that wouldn’t go away.

Ethan Miller was a design student who loved drawing and making things by hand —
but his tools often got in the way.
Every time he tried to create, he faced the same problems:
loose caps, confusing colors, and tips that frayed after only a few strokes.

Dozens of markers were scattered across his desk.
He’d finally find the color he wanted, only to discover that the tip was already ruined.
The idea was still there, but the moment was gone.

That night, staring at a table full of broken pens, he asked himself:
“Why do these little problems make creating so hard?”

He realized that most people don’t lose inspiration —
they lose patience when the small things go wrong.

So NICETY began at a small dorm-room desk.
Ethan took old pens apart, reshaped the tips, redesigned the ink system,
and built the first prototype that finally worked the way he wanted.

His classmates borrowed it.
Then more people did.
What started as a student’s experiment slowly turned into a real brand.

NICETY wasn’t created to be the prettiest pen —
it was created to be the most reliable:
caps that click tight and don’t leak,
colors you can recognize at a glance,
tips that stay sharp no matter how long you draw.

Small improvements, maybe —
but they determine whether your ideas can keep flowing.
When your tools stop interrupting you, creativity happens naturally.

NICETY — created to never break the flow of inspiration.
That moment became the seed of NICETY.

2️⃣ Our People — The Everyday Creators

They’re not professional artists.
They’re people who make time for small moments between everything else.

Someone paints little monsters with their kid at the corner of the kitchen table.
Someone adds a new color to an old flowerpot on the balcony.
Someone sketches a messy flower on the edge of their notebook at work.

They don’t chase perfection — they simply enjoy the quiet in that moment.
And NICETY markers sit right there with them —
no leaks, no clogs, no interruptions.

Sometimes ten minutes of coloring
does more than an entire weekend of rest.

NICETY is for those who use their hands
to bring a little more warmth into everyday life.

3️⃣ Our Way of Living — Let Creativity Stay Close

We don’t see creating as something that has to be planned.
It’s more like a habit —
like making tea, tidying your desk, or watching the light shift by the window.

Someone pulls out a pen on a quiet Saturday to color an old photo frame.
Someone tucks a few pens into their bag before a trip,
just in case they want to capture a sky on the road.
Someone doodles for five minutes after midnight, just to breathe again.

You don’t have to call it art.
It’s simply a way to live with more awareness and more calm.
At NICETY, we want our pens to feel like that —
quiet, effortless, and full of warmth.

4️⃣ Our Journey — From One Desk to Many

NICETY started on Ethan’s small dorm-room desk —
a dim lamp, a pile of broken pens,
no funding, no plan, just persistence.

Years later, that same idea has traveled far.
Someone is drawing in a New York living room,
someone is lettering in a tiny Tokyo shop,
someone is painting stones in a Paris park —
and they’re all holding the same NICETY.

We keep improving —
making the tips tougher, the ink smoother, the colors more honest.
But what matters most are the things we don’t change:
no exaggerated slogans,
no unnecessary complications.

Because we believe good tools
should let people create in peace
and live a little slower.

NICETY — from life, back to life.